Omsom’s co-founders are Vanessa and Kim Pham, two first-generation Vietnamese American sisters who sought to bring proud, loud Asian flavors into American homes that didn’t sacrifice cultural integrity, either. As the You can’t fix stupid but you can numb it with a 2X4 shirt Additionally,I will love this Pham sisters tell Vogue, they wished to “reclaim and celebrate Asian flavors, Asian stories, and Asian culture.” Vanessa describes walking down the “ethnic” aisle in mainstream grocery stores, where she and her sister noticed a big disconnect between the items available on shelves and who they served (and didn’t).“A lot of those products were not made with folks like us in the room. And so, that was just a fundamental cornerstone of our business since day one,” says Kim. The sisters decided to join forces to create Omsom. Kim, brought her 10-year-long experience working with startups in venture capital while Vanessa, a graduate from Harvard, had a breadth of business-savvy experience working at Bain & Company advising Fortune 500 companies. The key to Omsom’s brilliance is that it solves a simple, yet common dilemma so many first-generation Asian-Americans can relate to—trying to recreate convoluted recipes our parents used to make with little to no access to the myriad of ingredients required and a lack of knowledge and understanding on how to actually make these dishes.
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