After falling ill—panic attacks, memory loss, hormonal imbalance, rashes—two decades ago, the Ink to the people Zack Snyder MMXVI-MMXXI shirt in other words I will buy this makeup artist had a strange interaction with the technician delivering her lab results. He asked if she worked in the cosmetic industry. He could tell because the chemicals in her hair, blood, and urine were more commonly found in beauty products than in people. The discovery inspired Swift to launch BeautyTruth.com in 2004 to expose the industry’s ugliest ingredients: carcinogens, endocrine disruptors, irritants, allergens. Not that the information is necessarily well received. Swift and her peers—Gwyneth Paltrow at Goop, Gregg Renfrew at Beautycounter, Tiffany Masterson at Drunk Elephant—have been accused of fearmongering. “But look at the tobacco industry,” Swift says. “This is going to be bigger.” Ellis draws the same parallel in Toxic Beauty, which largely focuses on the recent lawsuits filed against Johnson & Johnson by more than 15,000 women with cancer who believe the company’s talc-based baby and body powders are to blame. “I fell on the talc story and contacted Dr. Daniel Cramer, who had causally linked ovarian cancer and the lifetime use of talc,” Ellis tells Vogue. Dr. Cramer, referred to in the film as one of the “grandfathers of epidemiology,” first published his findings in 1982. Toxic Beauty alleges Johnson & Johnson knew about their products’ risks long before that. Reports by a consulting lab from 1957 note that asbestos, a known carcinogen, had been detected in Johnson & Johnson’s talc supply. Memos from the 1960s show the company seeking sources of clean talc and, as Talc Litigation Group attorney R. Allen Smith puts it in the film, “admitting it cannot be ‘safely absorbed in the vagina.
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